Rosemary is the herb of many meanings, which, in this collection, are symbolized with different colors, textures, and silhouettes.
- Rosemary is love and friendship. Reddish, pinks and purples symbolize the passion and vitality of love and life and the powerful essence of friendships and bonds. These pieces are bold, strong and present, mirrored in the structured shapes and geometric design of the clothes.
- Rosemary represents union and fidelity. Symbolized by crisp white gowns is the purity and fidelity of union. The pleats and geometric shapes of the clothes represent the strong and stable backbone on which relationships are built.
- Perhaps the most common association with rosemary is that of remembrance. Rosemary is a reminder of the transitory nature of life, and what remains when the color and life substance fades away. Melancholy blues and softer, more translucent shades convey the emotions of loss and impermanence. Draped, flowing elements symbolize the formerly concrete elements fading away. What remains is the essence of what has been lost. All the precious parts of life – the past joy, and love of life amplify the void in the wake of loss, yet demonstrate their significance.
- Rosemary is a reminder of the transitory nature of life, and what remains when the color and life substance fades away. Melancholy blues and softer, more translucent shades convey the emotions of loss and impermanence. Draped, flowing elements symbolize the formerly concrete elements fading away. What remains is the essence of what has been lost. All the precious parts of life – the past joy, and love of life amplify the void in the wake of loss, yet demonstrate their significance.
Direction Maxine Roeder
Photography Rayna Auerbach, Nina Bergman, Maxine Roeder
Styling Maxine Roeder, Robin Pyo
Makeup Natalie Dinh, Olivia Slemmer
BTS and Video Ava Farrar, Carlos Mendoza
Writing Maxine Roeder
Layout Sophie Floyd
Modeling Aries Ballard, Giulia Baroldi, Abi Cannon, Tenzing Dekyong, Sophie Dorosin, Gaby Dorman, Alice Foppiani, Christine Jung, Caroline Kaplan, Audrey Langston, Judy Li, Emma Lembke, Arya Mavath, Yasmin Mclamb, Lauren Macbryde, Paris Nix, Lambo Perkins, Helen Telahun, Shelby Roach, Erika Yanou
Armour Magazine Season 30 — F/S 2024